Bringing relationships into consumer decision-making
نویسندگان
چکیده
The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions. © 2012 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
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